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課程講座

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Suggested Participants: Accommodation, B&B and hotel operators, tourism and leisure industry personnel, as well as entrepreneurs and brand managers who wish to enhance brand positioning, customer experience, word-of-mouth marketing, and order conversion capabilities.

[Startup Academy]

 

Course Topic: More Than Just Accommodation: Creating a Brand That Attracts Customers

Course Instructor: Accommodation Expert Uncle Berry(Fan Page)

Course Time: 8/27 (Thursday) 13:30-16:30  

Location: Hualien Startup Base (No. 17, Haian Road, Hualien City)

Course Outline: The accommodation market can no longer rely solely on price to attract customers. The course will start from brand positioning, differentiation strategies, and customer experience design to help accommodation operators create memorable brand experiences, enhance customer satisfaction and return rates. It will also combine practical cases of social word-of-mouth, short videos, and marketing funnels to share how to transform experiences into brand exposure and orders, establishing a competitive and sustainable brand model.

◆ Brand Positioning—It's not about selling space, it's about choosing your battlefield

◆ Market Differentiation—Identify irreplaceable unique selling points (USP)

◆ Experience Design—From service to memorable customer journeys

◆ Word-of-Mouth Economy, Short Videos, and Marketing Funnels—Let the community automatically bring in orders

 

- This course is free to participate, with a physical limit of 30 people, giving priority to physical participation. If the physical quota is full, the organizer will notify separately whether to add online participation slots based on the instructor's teaching format and course execution status.

- If you do not successfully check in on-site within 10 minutes after the course starts, your registration will be canceled and given to waitlisted participants.

- Participating in the physical course allows for real-time interaction and discussion, providing a deeper learning experience. After the course ends in the same month, you can apply for proof of course participation hours from the organizer's contact.

- Photos or video recordings and group photos will be taken during the event, which may appear on public social media platforms later. If participants have concerns about their image, please raise them in advance.