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課程講座

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Recommended Participants: Accommodation, B&B, and hotel operators, tourism and leisure industry personnel, and entrepreneurs and brand managers looking to enhance brand positioning, customer experience, word-of-mouth marketing, and order conversion capabilities.

[Startup Academy]

 

Course Topic: More Than Just Accommodation: Creating a Brand Experience That Attracts Customers

Course Instructor: Accommodation Expert Uncle Berry(Fan Page)

Course Time: 8/27 (Thursday) 13:30-16:30

Class Location: Hualien Startup Base (No. 17, Haian Road, Hualien City)

Course Outline: The accommodation market can no longer attract customers with price alone. The course will start from brand positioning, differentiation strategies, and customer experience design to help accommodation operators create memorable brand experiences, enhance customer satisfaction and return rates, and combine practical cases such as social word-of-mouth, short videos, and marketing funnels to share how to transform experiences into brand exposure and orders, establishing a brand model that is both competitive and sustainable.

◆ Brand Positioning—Not selling space, but choosing your battlefield

◆ Market Differentiation—Identify an irreplaceable Unique Selling Proposition (USP)

◆ Experience Design—From service to memorable customer journeys

◆ Word-of-Mouth Economy, Short Videos, and Marketing Funnels—Let social networks automatically bring orders

 

-This course is free to participate in, with a physical attendance limit of 30 people, prioritizing in-person participation. If physical spots are full, the organizer will notify whether additional online participation slots will be opened based on the instructor's teaching style and course execution status.

-If you do not successfully check in within 10 minutes after the course starts, your registration will be canceled, and the spot will be released to waitlisted participants.

-Participating in the in-person course allows for real-time interaction and discussion, providing a deeper learning experience. Participants can apply for proof of course participation hours from the organizer's contact point at the end of the course month.

-Photos or video recordings and group photos will be taken during the event, which may be published on public social platforms later. If participants have concerns about their portrait rights, please raise them in advance.