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課程講座

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(Updated on 0825) Considering the weather factors, the course date is adjusted to Wednesday, 115/9/9, 13:30-16:30, and will still be held at the Hualien Innovation Base.

 

Recommended participants: Operators of hotels, inns, and guesthouses, professionals in the tourism and leisure industry, as well as entrepreneurs and brand managers who wish to enhance brand positioning, customer experience, word-of-mouth marketing, and order conversion capabilities.

[Innovation University]

 

Course Topic: More than just accommodation: Creating a brand experience that attracts customers

Course Instructor: Hospitality Expert Uncle Berry(Fan Page)

Course Time: 9/9 (Wed) 13:30-16:30  

Course Location: Hualien Innovation Base (No. 17, Haian Road, Hualien City)

Course Outline: In the hospitality market, relying solely on price is no longer enough to attract customers. The course will start with brand positioning, differentiation strategies, and customer experience design to help hospitality operators create memorable brand experiences, enhance customer satisfaction and return rates. It will also include practical cases of social word-of-mouth, short videos, and marketing funnels, sharing how to convert experiences into brand exposure and orders, and establish a competitive and sustainable brand model.

◆ 　Brand Positioning—Not selling space, but choosing your battlefield

◆ 　Market Differentiation—Find an irreplaceable Unique Selling Proposition (USP)

◆ 　Experience Design—From service to memorable customer journeys

◆ 　Word-of-Mouth Economy, Short Videos, and Marketing Funnels—Let social networks automatically bring orders

 

-This course is free to participate in, with a physical limit of 30 people, giving priority to physical participation. If the physical slots are full, the organizer will notify separately whether to open additional online participation slots based on the instructor's teaching format and course execution status.

-If you do not successfully check in on-site within 10 minutes after the course starts, your registration will be canceled and given priority to waitlisted participants.

-Participating in the physical course allows for real-time interaction and discussion, providing a deeper learning experience, and you can apply for proof of course participation hours from the organizer's contact after the course ends in the same month.

-Photos or video recordings and group photos will be taken during the event and may be published on public social platforms later. If participants have concerns about portrait rights, please raise them in advance.