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Teacher

Good Brand Affairs Office Director Cai Wenqi

Class Time

October 21, 2026 13:30 至 October 21, 2026 14:30

Location

Hualien Innovation Base (No. 17, Haian Road, Hualien City)

Registration Period

October 03, 2026 00:00 至 October 21, 2026 10:00

[New Venture Academy]

 

Course Topic: Creating a Memorable Brand Experience: From Store Atmosphere to Touching Service

Course Instructor: Good Brand Affairs Director Cai Wenqi

Course Time: 10/21 (Wed) 13:30-16:30

Class Method: In-person - Hualien New Venture Base (No. 17, Haian Road, Hualien City)

Why do some stores make you want to take photos as soon as you walk in, and some brands make people actively check-in and share?
When products and prices are becoming more similar, what truly makes customers remember you might be a service, a detail, or even a moment that makes people say, "This place has a great vibe!"

The course will start from current consumer trends and real brand cases, guiding entrepreneurs to re-examine the complete customer experience from "seeing the brand, walking into the store, purchasing, leaving to sharing." From visuals, space, service to the details of the five senses, it dissects how to transform brand concepts into concrete consumer experiences, creating memory points that encourage customers to revisit, share, and even actively "tell stories" for the brand.

 

  • Visual identity and atmosphere creation
  • Key touchpoints (MOT) and customer experience design
  • Five-sense service and brand memory point creation
  • Enhancing customer engagement, revisits, and word-of-mouth sharing

 

- This course is completely free, with limited spots for in-person participation. Early registration is recommended for those interested.

- If not successfully checked in on-site within 10 minutes after the course starts, the registration will be canceled and the spot will be released to waitlisted participants.

- Participating in the in-person course allows for real-time interaction and discussion, providing a deeper learning experience. Participants can apply for a certificate of course participation hours from the organizer's contact point after the course ends that month.

- Photos or videos will be taken during the event, and a group photo might be published on public social media platforms. If participants have concerns about their likeness, please raise them in advance.