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課程講座

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This session time has been adjusted to 10:00-16:00 (Updated on 5/18)

[Startup Academy]

 

Course Topic: Short Videos Are Not Just for Fun: Practical Traffic Generation (Hualien Session)

Course Instructor: Everyone's Good Catering Business Academy Instructor Wang Yizhen (Channel Manager of [Luna Senior Doesn't Start a Business])

Course Time: 6/27 (Saturday) 10:00-16:00 (Lunch is provided, please correctly select vegetarian or non-vegetarian)

Location: Hualien Startup Base (No. 17, Haian Road, Hualien City)

 

Course Outline: The era of short videos has arrived, and traffic is no longer exclusive to big brands. By mastering content rhythm and audience psychology, small businesses, self-media, or creators can quickly accumulate exposure and orders through short videos. This course will guide students to understand the characteristics and algorithm logic of short video platforms, learn how to capture audience attention in a short time, create attractive content scripts, and further convert viewing traffic into actual interaction and consumption actions. Through analysis of practical cases and sharing of operational skills, it assists students in building short video marketing capabilities that are both good at shooting and selling.

◆ The advantages and audience of short video platforms

◆ Capturing the golden seconds intro

◆ Explosive script formula

◆ How short videos lead to orders

 

[Equipment Preparation and Participation Reminder]

This course focuses on short video content strategy, script design, shooting techniques, and case analysis, excluding basic editing software operation teaching.

Please bring your own:
• Mobile phone or camera for shooting
• Chargers, power banks, extension cords, and other necessary accessories
• A laptop capable of video editing, or a mobile phone/tablet with a familiar editing app installed

Participants are recommended to have basic shooting and video editing experience, and be familiar with their own editing software or app to facilitate classroom practice and learning exchange.

 

- This course is free to participate, with a physical limit of 30 people, and only open for physical participation.

- If you do not successfully check in on-site within 10 minutes after the course starts, your registration will be canceled and the spot will be released to waitlisted students.

- Participating in the physical course allows for real-time interaction and discussion, offering a deeper learning experience. After the course ends in the same month, you can apply for proof of course participation hours from the organizer's contact.

- Photos or video recordings and group photos will be taken during the event, which may be published on public social platforms later. If participants have concerns about their likeness, please raise them in advance.