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課程講座

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[Startup Academy]

 

Course Topic: Short Videos Are Not Just for Fun: Practical Guide to Boosting Orders and Traffic (Guangfu Session)

Instructor: Renrenhao Culinary Business Academy, Instructor Wang Yizhen (Channel Host of [Luna Senior Sister Not Starting a Business])

Course Time: 6/26 (Friday) 10:30-16:30 (Lunch is provided, please select meat or vegetarian correctly)

Location: Hualien Sugar Factory, Wooden House Hotel Conference Room (No. 5, Lane 5, Sugar Factory Street, Dajin Village, Guangfu Township, Hualien County)

 

Course Outline: The era of short videos has arrived, and traffic is no longer exclusive to big brands. By mastering content rhythm and audience psychology, small businesses, self-media, or creators can quickly accumulate exposure and orders through short videos. This course will guide students to understand the characteristics and algorithm logic of short video platforms, learn how to capture audience attention in a short time, create attractive content scripts, and further convert viewing traffic into real interaction and consumption actions. Through the analysis of practical cases and sharing of operational skills, the course will help students build short video marketing capabilities that are "good at shooting and even better at selling."

◆ 　Advantages and Audience of Short Video Platforms

◆ 　Capturing the Golden Seconds in the Opening

◆ 　Viral Script Formula

◆ 　How Short Videos Lead to Orders

 

[Participant Equipment and Participation Reminder]

This course focuses on short video content strategy, script design, shooting techniques, and case analysis, and does not include basic editing software operation teaching.

Please bring:
• Mobile phone or camera and other shooting equipment
• Chargers, power banks, extension cords, and other necessary accessories
• A laptop capable of video editing, or a mobile phone/tablet with a familiar editing app installed

Participants are advised to have basic shooting and video editing experience and be familiar with their own editing software or app to facilitate classroom practice and learning exchange.

 

-This course is free to participate, with a physical limit of 20 people, and only allows physical participation.

-If not successfully checked in on-site within 10 minutes after the course starts, the registration will be canceled, and the spot will be released to waitlisted participants.

-Participating in the physical course allows for real-time interaction and discussion, providing a deeper learning experience, and participants can apply for proof of course participation hours from the organizer's contact window at the end of the course month.

-Photos or video recordings and group photos will be taken during the event, which may later appear on public social media platforms. If participants have concerns about their likeness being used, please raise them in advance.