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課程講座

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[Startup Academy]

 

Course Topic: Only Good Stories Sell: Souvenir Brand Design Course

Instructor: Zhang Rongxuan, Brand Director of Kenmo Integrated Design Co., Ltd.

Course Time: 5/29 (Friday) 13:30-16:30

Location: Hualien Startup Base (No. 17, Haian Road, Hualien City)

 

Course Outline: Clarify brand positioning, transform local culture or craftsmanship spirit into marketable brand language. Through in-depth customer insights and strategic layout, accurately grasp consumers' gifting motivations and psychology, and combine in-depth analysis of successful domestic and foreign souvenir cases to teach you how to comprehensively upgrade from packaging visuals, product stories to experience design. Through systematic practical sharing, help you grasp the key code of "touching people's hearts" at the early stage of brand development, making souvenirs not just products, but the strongest spokespersons that actively spread brand value.

◆ From Story to Brand Positioning

◆ Target Audience Insights and Strategy

◆ Souvenir Design Case Analysis

 

- This course is free to participate, with a physical limit of 30 people, and priority is given to physical participation. If the physical quota is full, the organizer will notify whether additional online participation slots will be opened based on the instructor's teaching style and course execution status.

- If you do not successfully check in on-site within 10 minutes after the course starts, your registration will be canceled, and priority will be given to waitlisted students.

- Participating in the physical course allows for real-time interaction and discussion, gaining a deeper learning experience, and after the course ends in the same month, you can apply to the organizer's contact for proof of course participation hours.

- Photos or video recordings and group photos will be taken during the event, and may be publicly displayed on social media platforms. If participants have concerns about their likeness, please raise them in advance.