Page 13 - YouthPower

懷抱對家鄉的熱愛與不捨，林俊雄有心改變 部落的困境，便於 2021 年創立「後山蕨起」， 「這個名字，蘊含著來自後山的年輕人，幫助社區 農民，讓山蘇產業再起的深意。」他強調，山蘇 營養價值高，富含鈣質、鐵質與纖維，能預防 貧血、維持心血管健康和促進腸道蠕動，只是過去 沒有被好好推廣，陷入產業生存危機。因此活化並 加值山蘇產業、傳承與保留太魯閣族文化，以及創 造年輕人返鄉就業機會，是後山蕨起的三大目標。
無奈品牌成立之初，就遭遇新冠肺炎疫情， 面臨人員無法流動、生意陷入停滯等挑戰。然而， 林俊雄並未退縮，反而利用這段時間，積極培訓 團隊，並發展「六級產業化」的營運模式。
Driven by his love for the land, he founded Houshan Fern in 2021 with the goal of revitalizing the bird’s-nest fern industry, preserving Truku cultural heritage, and creating job opportunities for young people returning home.
The brand was born during the height of the COVID-19 pandemic, a challenging time for any new venture. Yet Lin used the opportunity to focus on team training and developing a six-tier industrial model.
傳產創新 Innovation in Traditional Industries
影像提供:後山蕨起 Image Source:Houshan Fern (Bukuy Dgiyag Mhiyug Giri)
11