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六級產業化提升山蘇價值
Enhancing the Value of Bird’s-Nest Fern through Six-Tier Industry Integration
In terms of the primary sector, Houshan Fern supplies fresh bird’s-nest ferns to local restaurants. For the secondary sector, it focuses on product innovation, developing processed goods such as bird’s-nest fern powder. And as for the tertiary sector, it designs agri-tourism experiences and food education workshops, including popular activities like DIY fern pearl making, where visitors can experience the full journey “from farm to table.” The integration and synergy between the primary, secondary, and tertiary sectors have created the six-tier industrial value, which combines environmental consciousness and empathy from customers.
These experiences have become a favorite among family travelers, encouraging parent- child interactions while boosting product sales. Today, Houshan Fern’s products are trusted by consumers as safe, quality choices.
一級產業，是將優質山蘇，穩定供應給在地 餐廳、快炒業者，包括提供後山蕨起的廚房， 烹製各種山蘇創意料理;二級產業，是開發山蘇 加工品，例如將老葉烘乾製成「山蘇粉」，再用 於製作餅乾、麵條;三級產業，則設計一系列 農遊體驗與食農教育課程，像是帶著身著太魯閣 族服的遊客，學習原住民族大會舞，以及參與
「山蘇珍珠 DIY」活動，從認識、採收山蘇開始， 到親手製作、品嚐山蘇珍珠，實踐「從產地到餐桌」 的理念。如此一、二、三級優勢整合加乘，創造 出融合環境意識與顧客共感的六級產業價值。
林俊雄笑稱，後山蕨起的食農教育課程、農遊 體驗，深受親子喜愛，尤其「山蘇珍珠 DIY」 活動，讓孩子放下手機，專注於手上山蘇，直接 促進家庭互動，「許多家長體驗後，直說『下次 還要再預約』!甚至詢問能否將配方帶回家自己 製作!」遊客因為深入參與體驗遊程，清楚山蘇 的營養價值，紛紛爭相選購號稱「臺版青醬」的 山蘇堅果醬，以及不含殺蟲劑、由純精油製成的 山蘇防蚊液等加工品，可見後山蕨起的產品已被 認定為消費者生活中的安心選擇。
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