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 去美國長春藤名校攻讀博士,跟留在花蓮 創業,你怎麼選?
2016 年,黃紋綺選擇待在花蓮,創立了 「洄遊吧」。
雖然在臺北長大,但外公、外婆長年在花蓮 七星潭從事漁業與經營魚場,讓黃紋綺的童年 記憶裡充滿海的氣息。每逢寒暑假,她都回到 七星潭,看著舅舅捕魚、處理魚貨,因而與大海建立 深厚的連結。長大後,她逐漸察覺:台灣人雖然 愛吃海鮮,卻缺乏真正的「海洋文化」。於是, 即便面前有常春藤名校的進修機會,她仍毅然 決定返鄉,創辦全台首間以「食魚教育」為核心 的空間——洄遊吧 Fish Bar。
創業初期,黃紋綺就訂定了三大營運核心: 「洄遊鮮撈」(商品)、「洄遊潮體驗」(活動 課程)與「洄遊新知」(知識平台)。即便如今 創業將近十年,這份堅持始終不變。她帶領遊客 觀賞百年歷史的「定置漁法」,體驗漁人「膠筏 衝浪」的收魚方式,再結合團隊設計的「台灣 魚之島」撲克牌等教具,讓參與者從產地到餐桌, 完整理解永續食魚的知識,同時還能享用鰹魚 料理、鰹魚鬆與鰹魚爆米花等創意加工品,感受 海洋文化的多元風貌。
In 2016, Huang Wen-Chi (Gigi) turned down an opportunity to pursue a Ph.D. at an Ivy League university in the United States and instead chose to stay in Hualien to establish Fish Bar.
Although she grew up in Taipei, her grandparents had long worked in the fishing industry at Qixingtan, Hualien, where she developed a deep bond with the ocean. Over time, she realized that while Taiwanese people love eating seafood, few truly understand or embrace “marine culture.” Determined to change that, she established Taiwan’s first space dedicated to fish education.
Fish Bar operates with three core focuses: Fish Bar Fresh Catch (products), Fish Bar Wave Experience (activities and workshops), and Fish Bar Knowledge Hub (education platform). Visitors are invited to witness the century-old set-net fishing method, join fishermen in their catch, and explore the journey from ocean to table through creative learning tools and culinary workshops that promote sustainable seafood practices.
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影像提供:洄遊吧/ Image Source:Fish Bar


























































































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