Page 23 - YouthPower

Using locally sourced marble and various types of jade, CHYI YUH creates elegant and practical home décor pieces that embody the refined lifestyle aesthetics of Eastern Taiwan.
• Founder: Tseng Chien-Chang • Established: 2018
• Main Products:
Home décor crafted from marble and jade, including marble ice stone gift boxes, stone diffusers,
pour-over coffee stands, Five Elements Lucky Jade, and Taiwan black jade tea cups. • Recent Achievements:
1. “Jiu-Siang Pear” Marble Pears Diffuser Set selected as one of the Hualien Top 100 Souvenirs and an MIT Taiwan Golden Selection
2. Released a co-branded Five Elements Lucky Beaded Jade Bracelet with the National Palace Museum 3. Exhibited at the Maison & Objet in Paris, France, 2024
屹立花蓮逾一甲子的奇鈺石業，原先外銷在 地 石材，為歐美品牌代工眾多大理石衛浴、生活、 文具等用品。近年，隨著石材外銷產業整體走弱， 創辦人曾金財的么子曾建璋決定返家，於 2018 年 創立「奇鈺家居」，在協助家族事業從代工轉型 品牌之餘，更期望將臺灣自產的大理石，融入一般 人的家居日常。
直率爽朗的曾建璋笑稱，自己並非傳統商管、 設計背景，而是宗教系出生，而且他是在父親 年邁、兄姐無意接班的情況下，抱持著「回家啃老」 的心態，才接手家族事業，但創業維艱，轉型更難， 「沒想到這是一條更艱辛的路!」他坦言，當初轉型 做品牌，是抱著「讓臺灣人看見大理石天然美」的 理念，期望創作出優雅且實用的居家飾品，實際 投入後，才發現做品牌的思維和原先父親投入的 代工完全不同。
首先，代工的核心競爭力，在於提升生產效率 與控制成本，將產品做得又快又好，是代工的唯一 目標;但品牌的核心競爭力在於市場洞察和品牌 價值，讓消費者喜歡並購買產品，是品牌的終極 目標。因此，組建團隊、投入大量行銷資源，以 打開知名度，是必要的投資。
其次，品牌需要平衡設計師對美感的堅持、 工廠對成本與生產便利性的考量，以及業務部門的 市場回饋，「要在三方之間折衷、妥協，並依公司 屬性評估市場模式、發展方向，才能走得長遠。」
For more than six decades, CHYI YUH Marble Craft has stood as a cornerstone of Hualien’s stone industry, once focusing mainly on exporting local materials and producing marble bathroom fixtures and lifestyle goods on an OEM basis. As Taiwan’s stone export market declined, the founder’s youngest son, Tseng Chien-Chang, returned home in 2018 to establish CHYI YUH, transforming the family business and bringing Taiwanese marble into everyday life.
Tseng often jokes that he didn’t come from a business or design background. He graduated with a degree in religious studies, and when his father grew older and his siblings chose not to take over, he stepped in to lead the family business. Entrepreneurship was tough, and transformation proved even tougher.
Over time, he realized that the core strength of OEM lies in production efficiency and cost control, while building a brand requires market insight, value creation, and a commitment to marketing in order to gain consumer recognition.
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