Page 24 - YouthPower

影像提供:奇鈺家居/ Image Source:CHYI YUH
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品牌賦予產品生命力
因為是展開和代工截然不同的新事業，曾建璋 曾跌過、摔過、賠過，幸好父親從無二話，總是 給予「能做就做」的支持，讓他能無後顧之憂地 去試、去闖，受傷了再奮起就好。另外，曾建璋 知道蘋果(Apple)、特斯拉(Tesla)等世界 一流品牌的魅力，清楚品牌的價值所在，因此能 有所堅持，「和代工不同，品牌有設計、有靈魂， 能讓產品從 70 分提升到 95 分，賦予產品生命力。」
Giving Products a New Life Through Branding
One of Tseng’s favorite creations is the “Jiu- Siang Pear” Marble Pears Diffuser Set, which showcases locally sourced marble from Hualien combined with ground white and serpentine marble. The design breaks away from the traditional image of marble, blending wordplay on the Taiwanese pronunciation of “stone,” aromatic essential oils, and a pear shape symbolizing “longing.” The product was selected as one of the Hualien Top 100 Souvenirs and recognized as an MIT Taiwan Golden Selection.
Another standout creation is the “Five Elements Lucky Jade,” inspired by his interest in religion and feng shui. He matched different jade stones to metal, wood, water, fire, and earth, symbolizing wealth, health, career, and relationships. The set won the MIT Excellence Gold Award, and a co-branded collection with the National Palace Museum is now in development. In addition, CHYI YUH continues to develop a range of home products such as wine stones, modular floor mats, and pour-over coffee stands, showcasing the creative possibilities of combining stone with other materials.
他特別喜愛的產品之一，便是充滿設計感的 「啾香梨」天然大理石擴香石禮盒。擴香石的基座，
採用花蓮在地大理石，再以和平白與蛇紋石混搭 配色，跳脫人們對大理石的既有想像。至於為何 取名「啾香梨」?石材的臺語諧音為「啾」，「香」 則意指內藏的獨特精油，再搭配西洋「梨」造型， 有「思念、牽掛」之意，也成就這款入選花蓮百大 伴手禮、MIT 臺灣金選產品的擴香石禮盒。
另一項由曾建璋親自設計的代表作「五行 轉運吉祥玉」，源於他對宗教、風水的興趣。這 系列產品以五行「金、木、水、火、土」為主題， 並選用墨西哥黃玉、巴基斯坦青玉、臺灣墨玉等 多種玉石，對應到財運、健康、事業與學業、人緣 與貴人等不同意義。曾建璋自己就會在出席不同 場合時，帶上合適玉石「轉個運」，果然回回都 心想事成。