Team Introduction
LI XIANG
Rika was born in Yuli, with a name that embodies the "fragrance of the land" and the "scent of human kindness." The brand is based on the "temperature of everyday life," valuing the sincerity and thoughtfulness conveyed by a meal, a book, or a lifestyle item. Every dish and every product comes from producers who coexist with the land. They insist on using friendly agricultural products and ingredients from the Huadong area, allowing customers to eat with peace of mind and experience the local scenery. Through forms such as shared spaces, Rika is not just a store but a part of the community. Rika connects young people, craftsmen, small farmers, and travelers, not only selling food and goods but also serving as a "cultural translation field": Rika Bookstore allows local stories to be read and passed on; Rika Canteen reinterprets traditional flavors through cuisine, bridging local food culture with modern life; Rika Good Products selects handcrafted items by artisans and local choices, enabling tourists and residents to participate in cultural preservation through actual purchases.