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Not just selling products, but selling a feeling - opening an emotional perspective on entrepreneurship.

[Industry New "Gather" Point Event] Not just selling things, selling a feeling - Opening the emotional perspective of entrepreneurship

When product price and function are no longer the only basis for choice
"Emotional connection" is becoming the key to whether a brand can be remembered

Modern consumers expect not just products
but a resonance and life recognition that touches the heart
How entrepreneurs can break away from the simple sales mindset
to create a brand experience that generates memorable points and feelings

This exchange invites entrepreneurs with practical brand experience
to share how they start from their own values and transform the brand into a feeling and life experience through stories, inspiration, and design language.

Think and exchange together to explore how brands can
show authenticity, touch hearts, and leave a deep impression in emotional connections

 

| Speakers |

👤   Lin Ting-Yu | Founder of "Daughter Doesn't Understand Tea"
A second-generation tea farmer from Luye, Taitung, reinterpreting the daily value of tea with "Daughter Doesn't Understand Tea"
Combining design power and storytelling, extending the flavor of red oolong to product naming, packaging, copywriting, and music, creating a multi-sensory situational tea tasting experience. From transforming a home garage to an immersive valley space, she lets people "drink tea with feeling," practicing new possibilities of local entrepreneurship with land, culture, and emotion at the core.

👤   Lin Zhi-Hao (Wusaan·Kaluo) | CEO of Dagedan Seaside Travel Business Group
Returning home to establish "Dagedan Seaside Travel" with years of hotel industry experience, named after the Paiwan word Dagedan (sleep), creating a tranquil space without TV, accompanied by book fragrance and sea breeze. Viewing the homestay as a medium of local empathy, guiding travelers to slow down through books, music, picnics, and coffee details, not just operating accommodation, but practicing a lifestyle close to the land, emotional and slow living.

 

[Event Date] September 30, 114 (Tuesday) 14:00-16:00

[Exchange Location] Hao. Coffee(No. 476, Ziqiang Rd, Ji'an Township, Hualien County)

 

  Inviting new entrepreneurship base teams, entrepreneurs, theme-related businesses, and the general public to attend

 

Click here to register for the event     9.30-Industry New Gathering Point Event.png

 

| Notes |

  1. The event is free to attend, limited to 20 people, and anyone interested in the topic can register, with priority given to those who have not attended before.
  2. Those who do not complete check-in within 10 minutes after the event starts will have their registration canceled and placed on the waiting list for future events, with spots given priority to waitlist registrants.  
  3. Participants can join the "2025 U Tour Stamp Collection Activity," completing the stamp on-site that day. For details, please refer to: https://ydc.org.tw/zh-hant/activity/other/form/188/.
  4. Photos, videos, and group photos will be taken during the event and may be used on public social media platforms. If you have concerns about your image, please raise them before registering or at the event site.  
  5. Registration is via Google Form, and admission results will be notified 2-3 days before the event. Please ensure contact information is correct.  
  6. If a registrant is absent without notice or fails to cancel before one day prior to the event, they will be placed on the waiting list for future events.  
  7. Registration information must be true and complete. The organizer reserves the right to cancel eligibility if any information is found to be false.